Tanning is a commonalty that millions of people throughout the world share. Here in America about 30 million people use indoor tanning. That is a staggering number and because of the sheer volume of people who use tanning beds they have been targeted. The health regulators and health institutions have begun releasing study after study condemning UV light, specifically indoor UV light. The risks are no longer ignored and awareness is more prominent than ever. These people will one day wake up and rethink the risks they take each and every time they lay on a subbed. Spray tanning salons and mobile spray tanning practitioners should be ready for an influx of customers. People who will do the right thing and go fake, sunless and still beautiful.
The indoor tanning industry is in position now to either adapt and accept the realities or to be left behind to manufacturers that are making and improving spray tanning products by the day. Tanning salons that are now offering spray on tans need to lower their prices because some fees are outrageous. Who wants to pay a hundred bucks for a tan that will last a measly four or five days? I sure won’t, so they should lower their fees or lose out on clients on the long term. The indoor industry should also encourage tanning salons that don’t have spray tanning facilities to make some room in order to attract people who are specifically looking for a sunless tan.
They should also counter the negative media campaign by marketing sunless tanning. Sure there will be loss of revenue in the short term for tanning bed owners. But the potential for more people to tan will increase dramatically. People listen to the FDA and CDC and when they come out routinely criticizing tanning beds, you can be sure that people will eventually listen. Spray tanning is a glimmer of hope that the tanning industry can not afford to ignore.